Syrup is a 1999 novel by Max Barry. Written under the pen name Maxx Barry, the novel satirizes American consumerism and corporate marketing strategies. It was adapted into the 2013 film Syrup. Scat, a fresh marketing graduate, invents a new Coca-Cola product called 'Fukk'. He tries to sell his idea to the company for $3 million, but discovers his roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success.
Adaptations (1)
Syrup was adapted into a 2013 film.
